Are you a small or medium business looking for a way to expand to new markets and accelerate your growth?
Have you already tried Amazon or other platforms but are struggling to succeed, and you are lost in always changing rules, algorithms, increasing competition, taxes, and legislation?
In today’s world where one bad review can significantly impact your business or a new company can disrupt your niche in no time, diversification is more important than ever. Every healthy company is thinking about growing and expanding to new markets, but the question is usually can we afford it and how? We strongly believe that Amazon is the best way and, by far, the cheapest way to penetrate a new market, making it the perfect first step for small- and medium-size business on a new market. Even though Amazon is great way to enter the market, we know it is just the beginning, and the goal is to create a strong position with Amazon as just one of the selling channels.
First we will do the comprehensive market research to evaluate the market potential and competition so you can make an educated decision on which of your products are the best for the expansion and which are the best markets for you.
Once we establish if the market is worth fighting for, we create the best penetration strategy for you.
Even though Amazon is a major player in the e-commerce world, it’s definitely not the only one. Once you establish a strong position there, we will work with you on strategies and plans to extend your business outside of Amazon and to retail, as good sales and feedback from Amazon makes for a great selling point to retail companies.
We will take care of your account as if it was ours, with daily checking of the account, sales, reviews, inventory levels, compliance issues, price adjustments…, everything. We will meet on a regular basis to discuss strategies and next steps and then you will get regular reports of the account performance.
Except for the regular account maintenance, we will take care of the all-around advertising. Not just Amazon PPC but also outside of Amazon marketing, like social media ads and influencers management–all based on the strategy we create together.
The more you will be selling, the more customers will be sending you messages with very strict SLAs from Amazon. Plus count in five different languages in Europe or other languages in Asia, it can get very complicated. But don’t worry. We got you covered here as well with our team of native speakers, who will make sure all messages are handled on time.
The good customer review management doesn’t start when you receive a bad review. It starts a lot earlier! First we will do the research on what the biggest customer pain points are, and we address them in several places before the customer even considers leaving a bad review. Then we will prepare tailored follow-up communication for each of the products, tackling possible customer objections, and increase the number of positive reviews. Reviews are not just one way of communication from customer to customer with the seller playing the passive role and hoping that the next review will be positive. If you handle it correctly, reviews can be a great way to communicate:
Good keywords are the cornerstone of all good listings. We gather keywords from tools and competition and mix them with your product’s benefits and features to deliver the best keyword-optimized listing for your product!
Even though Amazon algorithms are well-kept secrets, we are keeping on top of the changes by never-ending testing, buying data from specialized companies, and spending time and money on workshops and trainings in order to be always on the top of the game, making highly optimized listings, and catching new trends early to get ahead of the competition.
One thing is to optimize the listing for the “machine”; another is to persuade the traffic to actually convert. We make sure that the listing will stand out from the competition, communicating the most important benefits and features of your product so people will actually buy your product after we lead them to your listing, thanks to the A9 optimization.
In today’s world, brand awareness is more important than ever, so we will make sure that your brand’s message is communicated consistently and aligned not only across Amazon but other marketplaces, your sites, and social media.
We will prepare the best strategy for your product and niche leveraging both on- and off-Amazon channels, making the biggest impact and fastest growth to the first page.
No more guesswork! We will leverage benchmarks and our experience and data gathered from years of selling ourselves and helping other companies sell on Amazon to bring you a data-driven plan that you can prepare your budget with and rely on.
Let’s be honest, PPC can be a nightmare as most sellers are overspending on the advertising, and many are not making any money and they don’t even know it! But rest assured, with our proven method that we tailor for each of our clients, we can take away one of the ever-changing concerns from your plate.
It’s not that hard to find the main keywords for your product and most sellers already know them but these kinds of keywords are used by all sellers so the competition and the price is sometimes just too high to make any profit. For this reason we also focus on very specific keywords, long term phrases and keywords for complementary products to leverage the maximum from PPC.
One of the first things we do is optimize PPC, as according to statistics, most sellers are overspending or not breaking even, many times without realizing it.
We will prepare the long-term PPC strategy with some quick wins in the earlier stages but also with the aim to dominate the main keywords in the long-term, taking into consideration your target budget and goals.
We wish you could just set up PPC campaigns, let them run, forget about them, and cash in on a daily basis. Unfortunately it’s not this simple. You must keep your eye on changes in bids, competition changes, seasons and seasonality of the product, and of course, holidays, which in every country are a little bit different. As we know, it’s hard to manage all of this, especially with more products in your portfolio, thus we offer complete PPC management.
We believe that everything must be put into context, which especially applies to Amazon. One type of an image can be great for a certain niche, but it can be just okay or not stand out at all in another. This is the reason we always do competition analysis first, both top sellers and rising stars, along with target customer analysis so we will know how to create the best benefit-driven images in order to stand out from the current and future competition and sell more!
All we will need are your original product images and we will do all adjustments needed, including infographics, image adjustments, Photoshopping, and more. If you are missing some product photos needed for the listing, we will give you detailed instructions on what is needed in order to dominate on Amazon.
You have your own graphic designer but you are not sure what kind of images you need? Don’t worry, we can give them detailed instructions on what is the best for the given niche and market, and you can prepare it in-house.
Unfortunately in today’s world on Amazon, it’s not enough to advertise only on Amazon to be successful. On the other hand, it’s a great opportunity to gain a competitive edge while also leveraging other marketing channels still not used by the majority of Amazon sellers.
Even though advertising only on Amazon is not enough, it certainly cannot be neglected, thus we will make sure that your PPC campaigns are optimized, coupons are well-used, lighting deals are leveraged, and you are not overspending on campaigns.
Social media is a must in today’s world, but it’s also a pain for most entrepreneurs as it’s hard to choose the correct SM and strategy that actually pays off. In addition to this, you must dedicate time and effort to take care of the social media, which is hard with a backlog of tasks and new ideas on your table. Don’t worry, we can take one big task off your table and take care of your SM account(s).
Influencers can be a great source of traffic and brand promotion, but they can be also be a waste of money when you stumble across influencers with fake followers or overpriced fees. Did you know that on average, every dollar spent on influencers generates over $6.5 in revenue, but almost 25% of campaigns break even or end up in negative return? We will make sure that you are on the right side of the statistics!
With this analysis you will know how much your competition is selling, reviews, market shares, price tags, trends, and many more factors, all wrapped with advanced analytics around it that you will not find anywhere else.
Raw numbers are one thing, but it’s quite another to read them correctly. We collect as much data as possible and present it in comprehensive but easy-to-read way where you will see exactly the pros and cons of the market, penetration potential, and our recommendations.
If you already have some products listed, it’s crucial to know what customers think about your product in order to continuously improve. If you don’t do it, then somebody else will.
Launching a new product in a new niche? Then it’s crucial to know what customers value the most and to also identify the most things customers complain about. This will significantly help you prepare the best possible product for customers and prepare the listing in the most compelling way to customers. It’s also a very good source of keywords. After all, what could be a better keyword than the one used by the customers?
Reviews are a great source of product ideas, complementary products, and product improvements. Do you see that customers are wishing for a product to have a certain feature? Or that it would come with some other complementary product? Then you have just found a gold mine. Improve your product or create a bundle and crush the competition!
First we must make sure that you have all proper documents and permissions required to sell on Amazon by both governments and Amazon regulations.
If you are selling on Amazon and are considering expansion to other markets seriously, you must register your brand as soon as possible to not only leverage features available only for brands, but also account protection possibilities that come in hand with the Amazon Brand Registry.
We will make sure that your account is set up correctly, no mistakes are made, and you have the best starting position to dominate your niche.
Founder and CEO of the Globexpand. Lukas studied International trade and business and then started his career as a management consultant helping big corporations increase their revenues and expand to new markets. Then what started as a side hustle selling a few products on Amazon turned into a full-time company. Seeing how a lot of great products are being outsold by cheap Chinese products just because they were not that much optimized, I have decided to start helping other companies, and this is how the idea of the Globexpand came to life.